About Us

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Welcome to Al Capone, a distinguished name in the world of men's fashion. Established in 2014 at Newtown Juction, Al Capone was born out of a vision to cater to the diverse fashion needs of the modern man. Our journey began with a simple yet profound mission: to offer a multi-branded shopping experience that combines luxury, quality, and style, all under one roof.

Our Mission

At Al Capone, we are committed to providing an unparalleled customer experience. Our mission is to ensure that every individual who walks through our doors leaves with a sense of satisfaction, confidence, and a touch of elegance. We believe that fashion is not just about clothing; it’s about expressing one’s identity, personality, and lifestyle.

Our Stores

Premium Stores
Our premium stores are located in some of South Africa’s most prestigious shopping destinations. These stores house an exclusive selection of imported brands from the world's most renowned fashion houses. These are brands that are rarely found in South Africa, making our collection truly unique. From high-end couture to avant-garde designs, our premium stores in Sandton City, Mall of Africa, V&A Waterfront, Gateway Mall, and Menlyn Park are havens for fashion connoisseurs.

Fashion Stores
For those who appreciate premium quality and contemporary style, our fashion stores in Westgate and Mall of the South offer a curated selection of globally recognized brands. These locations feature well-loved names such as Diesel, Vialli, and G-Star Raw. Each piece in our collection is carefully chosen to reflect the latest trends and highest standards of quality.

Our Philosophy

Al Capone is more than just a retail store; it is a brand that understands the nuances of men's fashion. We recognize that fashion is an ever-evolving landscape, and we strive to stay ahead of the curve. Our philosophy is rooted in the belief that every man deserves to look and feel his best, regardless of his budget. Whether you are dressing for a formal occasion, a casual outing, or anything in between, we have something to suit your style.

Quality and Craftsmanship

At Al Capone, we take pride in offering products that exemplify quality and craftsmanship. Our in-house brand is crafted with the same dedication to excellence as the high-end brands we carry. We use genuine leather, 100% original silk, and intricate embroidery techniques to create pieces that are not only stylish but also durable. Our innovative approach includes experimenting with new techniques such as patchwork, 3D embossed printing, and puff printing, ensuring that our collection remains fresh and exciting.

Customer Experience

We believe that shopping at Al Capone should be an experience to remember. Our knowledgeable and friendly staff are always on hand to provide personalized service and expert fashion advice. From helping you find the perfect outfit to offering styling tips, we are here to ensure that your shopping experience is enjoyable and stress-free.

Join the Al Capone Community

We invite you to become a part of the Al Capone community. Follow us on social media to stay updated on the latest trends, exclusive events, and special promotions. Whether you visit us in-store or online, we promise to deliver a shopping experience that exceeds your expectations.

Thank you for choosing Al Capone. We look forward to helping you express your unique style and elevate your wardrobe.

Contact Us

For any inquiries, please do not hesitate to contact us. Our team is always ready to assist you with any questions or concerns.

- Phone: +27 66 372 0907
- Email: info@alcaponepremium.co.za